CONFERENCE Music PR in the global dance music scene This panel features Will Lawes of Dispersion PR speaking to how Asian artists can better connect with media in Europe and the US. Raffi Kamalian will speak to his work running an Asian-based entertainment platform, and the talk will be moderated by Japan-based music journalist & marketer Mike Sunda.
01 DEC
Friday 12:15~ 12:45
Hikarie Hall A

Will Lawes

Press Officer Dispersion PR

After graduating with a degree in Journalism in 2011 followed by stints at Guerrilla Agency, Mixmag, fabric and Defected Records, Will Lawes joined the UK PR agency Dispersion PR in 2014. As an account executive at Dispersion, Lawes has handled notable campaigns for Mr G, Balance compilation series, Lee Foss, and Radio Slave while handling ongoing PR for Rekids, Scuba and Hotflush, DJ Deep, Francois X, Shlomo and Bjarki's label bbbbbb.

Raffi Kamalian


Raffi Kamalian is a multi-lingual international technology focused businessperson with over 13 years of work experience in Asia (Japan, Hong Kong, China), including management, sales and research experience. Through his work in the Hong Kong based startup, Raffi has become a recognized expert in the area of digital marketing, online video, social media, analytics and Internet entrepreneurship. Raffi is the first online video expert in Hong Kong to be certified by YouTube.

Mike Sunda

Brand Planner Tokyo 20XX

Mike is a London-born, Tokyo-based brand planner passionate about culture, diversity and the role that brands can play in society. He has written extensively about the Japanese electronic music scene for domestic and international publications including The Japan Times, Vice, RA Japan, Instagram, Boiler Room, Ele-King and more.